The problem with being in a more creative job is when one lacks creativity.

I'm responsible for creating/executing a campaign for a specific market segment. I was awarded this fabulous project - given the honour of being "on-lead". Like most things in marketing, sounds more glamourous than it really is....so it's 10h30 on a work day and i'm completely stuck - i'm fresh out of great concepts - i can't bring myself to talk to the Ad agency who works for me cause they irritate me on a normal day so today would be a bad day to test my patience.

It is perhaps befitting that my current job rotation has these extreme highs and lows because I thrive on such inconsistency. (remember consistency is BORING!!) One moment i'm flying high and loving everyone and everything about my job. the next, i'm lacking momentum resorting to these inefficient conference calls...Yesterday, i sat through an afternoon conference call listening to one asinine idea after the other.

phrases during the call which pissed me off:
- "let's massage that idea" (since when can we massage something inanimate?!?!)
- "how about i give you a comfort call in a few days" (that pissed me off cause it sounds more intimate than it really should...)
- "great! fabulous!" (umm...NOT!)
- dumb jokes in general.
- finally, the creative director from the agency asked if he could have a copy of the minutes i "took" during the conference call. WTF? My firm pays them to do the work...since when does a client take minutes? It is completely frustrating when people confuse my age as my position. Yes I am young but you still report to me - SUCKER!! or the other word which starts with an f....

So i'm going to get my third coffee of the day hoping that java will be the much needed inspiration. Sometimes all it takes is a moment to get over one's extreme frustration.